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2007年10月29日 15:28:02

阿里巴巴给我们的启发

  韩伟和弓猛两位朋友去阿里巴巴工作已经两年了,国庆前他们一再热情邀请我去杭州看看。韩当年是《财富时报》一员大将,文采和公关能力堪称一流;弓当年是京城媒体大腕,从平面到网络均有很广泛的涉猎,业界同仁对他的评价颇高。我终于决定抽出难有的闲暇去趟杭州,一方面见见老朋友,另一方面也想看看颇受争议的阿里巴巴到底争议在哪里。阿里巴巴上市在即,据说要融资10亿美元,市值将突破100亿美元大关,可能成为中国最大的互联网公司之一。

  飞机降落时,正逢台风来临。大雨让杭州有的地方可以行船,很多的汽车都趴在水里不能动,让我感慨大自然的凶猛。而当我来到阿里巴巴,感触则更大,它几乎颠覆了我对这个公司原有的看法。这是一家典型的电子商务公司,是一家为世界上所有想做生意的老板所欢迎的公司。先不说只用8年左右时间就聚合了数千万企业用户,也不说每天他们光纳税就有100多万元,就只是搭建一个让全世界商人在上面交易的虚拟电子商务平台——这个创意就让人刮目相看。

  当年,我的朋友在广州做了一个“中国音像电子商务网”,他们的做法是把正版音像制品放在网上卖,然后再让快递公司送。我去作了一番调查,感到比较新颖,起码方便了买正版音像制品的客户。但细细想来,感到这个电子商务的概念还是有很多欠缺,那就是,受到物流和行业的限制。尽管在传统的买卖上进了一大步,我还是感到这个生意不会做大,因为没有质的突破,还是小打小闹。这样的模式,没有真正体现电子和商务双重的威力,也没有真正体现出互联网的巨大威力。

  而阿里巴巴不同,它利用先进的互联网给全世界的商人搭建了一个平台,让他们自己在这个平台上做生意,它是一个监管者,监管你的诚信。然后,你们的生意做成了,它再从中获益。三方都方便,三方都快捷,三方都高兴。从阿里巴巴的角度,它不需要物流,它也不需要和谁反复谈判,不需要担心货物的质量和资金的往来,更不需要签订一堆一堆的合约,只是把这个平台做大做强。

  电子商务是什么?这个过去很受争议的话题,今天在阿里巴巴有了全部的诠释,那就是:电子商务的核心是商务,不是技术工程师,也不是网络高手,而是商人。阿里巴巴的很多高层反复提醒我,阿里巴巴不是一个高科技公司,而是一个传统企业,他们的理想就是利用互联网让全世界的商人做生意不再困难。

  通过几天的访问,我也深刻地体会到阿里巴巴受到争议的问题所在——思想太超前、行动太超前。加之创始人马云又是一个想到什么就说什么的“互联网疯子”。在我们这个讲究中庸之道的国度里,左右逢源的人是最没有争议的,但,这样的人也将一事无成。

  据马云当年的学生介绍,马云在做老师的时候,上课从来不板书,但他的课非常受欢迎。为什么?因为他的思想很缜密,观点很超前,故事很精彩。

  互联网的诞生的确是一场颠覆式的革命。当它在硅谷诞生的时候,最初的想法只是在电脑间更好地互相联系。没有想到的是,它会给人们的工作和生活带来这么大的冲击。我想,因为它能真正切切地帮助人们提高生产力,所以它才有今天的辉煌!提醒那些利用互联网创业的朋友,你所提供的服务是不是能提升生产力,是不是能帮助人们降低工作生活成本。也许阿里巴巴的商业模式能给你带来一点启发。

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